Advancements in online technology will open up a range of new opportunities but excessive use could also change our lives for the worse. For example, social networking sites like MySpace are becoming more popular as they are a quick and easy way to keep in touch with people you know and meet people that you don’t. However, as technology progresses people might be less inclined to make the effort to meet up with certain people in person if they are in frequent contact online. Also, as the technology gets more user friendly, a wider range of people will be able to use these networking sites; this means that more young children will be posting personal information that will be read by more adults, if their interaction leads to meeting in real life, this could create dangerous situations for paedophiles to pose as children, increasing the need for moderation on these sites and close observation must be kept on their content.
A moral argument could be made that social networking sites and services contribute to an already appearance obsessed society by creating an environment where a flattering photograph is the only visible part of you as you communicate with your friends. The social networking service ‘Second Life’ is the ultimate example of this as users create an avatar, personalising a virtual representation of themselves that others with interact with.
Wednesday 9 January 2008
Tuesday 8 January 2008
What is the future for online technology?
1. Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?
~ Chris De Wolfe is the co-founder of MySpace and he says that online social networks are laying the groundwork for the new social web which is becoming more personal, portable and collaborative. Wolfe expects MySpace to have relationships with every carrier and device maker in the world and that half of their future traffic will come from non-PC users.
2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?
~Chad Hurley is the co-founder of YouTube, he says his company’s goal is to allow every person on the planet to participate by making the upload process as simple as making a phone call. Hurley is a positive technological determinist because he reinforces the concept of ‘Global village’ by trying to make the world a smaller place by giving users more access to more information.
3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?
~Maurice Lévy says that people are not longer willing to have their entertainment broken up by adverts and so the challenge for advertisers is to find creative solutions to interact with people in genuine and honest ways. Liquid media allows you to move in and out of different settings seamlessly whereas linear media dictates what, when, how etc. the user will consume the information.
4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?
~In that like Edison and electricity, the developers of online technology know that it will make searching for information easier but have no concept of the range of possibilities this information will bring us.
~ Chris De Wolfe is the co-founder of MySpace and he says that online social networks are laying the groundwork for the new social web which is becoming more personal, portable and collaborative. Wolfe expects MySpace to have relationships with every carrier and device maker in the world and that half of their future traffic will come from non-PC users.
2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?
~Chad Hurley is the co-founder of YouTube, he says his company’s goal is to allow every person on the planet to participate by making the upload process as simple as making a phone call. Hurley is a positive technological determinist because he reinforces the concept of ‘Global village’ by trying to make the world a smaller place by giving users more access to more information.
3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?
~Maurice Lévy says that people are not longer willing to have their entertainment broken up by adverts and so the challenge for advertisers is to find creative solutions to interact with people in genuine and honest ways. Liquid media allows you to move in and out of different settings seamlessly whereas linear media dictates what, when, how etc. the user will consume the information.
4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?
~In that like Edison and electricity, the developers of online technology know that it will make searching for information easier but have no concept of the range of possibilities this information will bring us.
Key issues for audiences and institutions
Concepts:
Digitality -Encoding computor information using binary. Large amounts of information can be delt with at once
Interactivity -Streaming compressed information, can be through the air or via a (ISDN) cable. Wider bandwith means more usage is available at once. Interativity means the feed goes both ways; compression of digital information means you can upload aswell as download
Hypertextuality -Organisation in texts. Non linear texts (DVD) are replacing linear texts (Videos) as non linear texts allow the user to jump around and choose how to consume the information. This is because people now prefer small bites of information to stop them getting bored. Producers no longer control how we take in their information.
Dispersal - How information is shared and communicated. How producers target user and how they maximise their markets. Dispersal accross a wide network provides a large market for producers.
Virtuality -How real something is. What is real? The idea of mimiking the real world. Who is representing the world? Why How?
Convergance -New technologies are converging into one:
Digitality -Encoding computor information using binary. Large amounts of information can be delt with at once
Interactivity -Streaming compressed information, can be through the air or via a (ISDN) cable. Wider bandwith means more usage is available at once. Interativity means the feed goes both ways; compression of digital information means you can upload aswell as download
Hypertextuality -Organisation in texts. Non linear texts (DVD) are replacing linear texts (Videos) as non linear texts allow the user to jump around and choose how to consume the information. This is because people now prefer small bites of information to stop them getting bored. Producers no longer control how we take in their information.
Dispersal - How information is shared and communicated. How producers target user and how they maximise their markets. Dispersal accross a wide network provides a large market for producers.
Virtuality -How real something is. What is real? The idea of mimiking the real world. Who is representing the world? Why How?
Convergance -New technologies are converging into one:
- MP3 players can show photos
- DVD recorders with Hard Drives for editing
- Phones with web, email, video, photo
- Satelite boxes with Hard Drives
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