What is the future for online technology?

1. Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?

~ Chris De Wolfe is the co-founder of MySpace and he says that online social networks are laying the groundwork for the new social web which is becoming more personal, portable and collaborative. Wolfe expects MySpace to have relationships with every carrier and device maker in the world and that half of their future traffic will come from non-PC users.

2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?

~Chad Hurley is the co-founder of YouTube, he says his company’s goal is to allow every person on the planet to participate by making the upload process as simple as making a phone call. Hurley is a positive technological determinist because he reinforces the concept of ‘Global village’ by trying to make the world a smaller place by giving users more access to more information.

3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?

~Maurice Lévy says that people are not longer willing to have their entertainment broken up by adverts and so the challenge for advertisers is to find creative solutions to interact with people in genuine and honest ways. Liquid media allows you to move in and out of different settings seamlessly whereas linear media dictates what, when, how etc. the user will consume the information.

4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?

~In that like Edison and electricity, the developers of online technology know that it will make searching for information easier but have no concept of the range of possibilities this information will bring us.