Digitality -Encoding computor information using binary. Large amounts of information can be delt with at once
Interactivity -Streaming compressed information, can be through the air or via a (ISDN) cable. Wider bandwith means more usage is available at once. Interativity means the feed goes both ways; compression of digital information means you can upload aswell as download
Hypertextuality -Organisation in texts. Non linear texts (DVD) are replacing linear texts (Videos) as non linear texts allow the user to jump around and choose how to consume the information. This is because people now prefer small bites of information to stop them getting bored. Producers no longer control how we take in their information.
Dispersal - How information is shared and communicated. How producers target user and how they maximise their markets. Dispersal accross a wide network provides a large market for producers.
Virtuality -How real something is. What is real? The idea of mimiking the real world. Who is representing the world? Why How?
Convergance -New technologies are converging into one:
- MP3 players can show photos
- DVD recorders with Hard Drives for editing
- Phones with web, email, video, photo
- Satelite boxes with Hard Drives
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